Re-launched by owner Neelam Vaish in a new avatar, the store, now at Madan Mohan Malaviya Marg, is going to serve as a one-stop shop for your fashion needs. With a new range of couture and high-end Indo-Western wear available at the store, it provides a perfect balance between formal and casual wear.
"I saw that there was either very expensive clothing or very low-quality variety of western wear available in the market. There wasn't anything classy available in a comfortable price range. So, I decided to re-launch Purple Pine with a new range including casuals, formals and semi-casual ensembles, which would be perfect for party as well as everyday wear," says Neelam.
With a wide range of dresses, gowns, tunics, kurtis and kaftans available in a variety of materials like chiffons, crepes, georgette, etc, delicately embellished, the store caters to women of all age groups. "We have a wide range of clothes for working women, for college-going girls and trendy party wear as well," says Neelam.
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