Multiplex food gets better
Multiplex food usually throws up images of popcorn tub and cola. But all that's changing. Multiplexes now offer a wide variety of food and give a complete entertainment experience to the customers. Amdavadis have a selection of samosas, nachos, pizza, sandwiches, pasta, chaats, frankies, doughnuts, burgers, desserts, potato wedges and French fries, even pani puri!
Vijendra Sharma, cinema manager of one such multiplex says, "Entertainment biz means big bucks here. Plus, Gujaratis love food and movies. As popcorn and samosas became a normal bite, multiplexes have started mini restaurants that offer other food items like sandwiches, pasta, pizzas for more alternatives and to satisfy a customer overall. Especially during evening shows and around dinner, when people come to watch movies, they sit with this food rather than go to a restaurant after the movie is over. And food gives maximum
revenue."
So how has the concept of such food outlets come about in multiplexes? More importantly how has it benefited vendors? Pranjal Patel, director of the company which owns a food franchise in multiplexes, says, "The concept of such food started with the upsurge of malls in town. But food wise, these did not do well. Then new multiplex companies started coming in and people liked having such food places in the multiplexes. The concept clicked. When people come to watch a movie they are going to eat something filling. So the variety of food is an added advantage as they have more choice and is a win-win situation for both multiplexes and vendors."
Customers are enjoying the options available and are ready to dish out money for a diverse platter. Gaurav Chachan, a young entrepreneur, says, "Movie watching in Ahmedabad can't be complete without good food! How does one pay more for a combo than a three-hour movie ticket? Still overall, whatever has taken place has won the hearts of cinema lovers." Agrees engineering graduate Avni Bildhaiya, "The variety of things that we now get to eat is interesting. It makes going to a movie with friends a fun experience. I'm happy that we have progressed beyond the cola-popcorn combo and watching movies becomes a more palatable experience altogether."
So, all you foodies and movie buffs, scrumptious food is now just a multiplex away!
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