But if China's beach fashion is anything to go by, looks like covering up is 'in' with the 'facekini'. It's hard to call this accessory, that resembles a killer's mask in just about every slasher movie you've seen (think Friday The 13th), a fashion statement, but women are embracing this frightening outfit to avoid tanning and skin cancer, because apparently carrying an umbrella and suntan lotion is just not enough. Some Chinese designers have even gone so far as to have Lady Gaga-esque photo shoots with skimpy models wearing facekinis.
Some people may have realised that the facekini-logic doesn't add up. If you're trying to avoid skin cancer, why just cover your face? Is the rest of your body immune? But even those critics would be silenced by the bodykini (a counter-intuitive term because the body is entirely covered except for the eyes), also known as the burkini, which was designed originally for the beach-loving ladies of the Middle East. And while feminists would be quick to call out the oppression of women in this region, Britain's own Nigella Lawson had donned the outfit in 2011. The celebrity chef said it was a preventive measure against cancer, but some tabloids pointed out that Lawson may have simply worn it to escape the paparazzi scrutinising every inch of her body. Since Lawson's bodykini outing, Britain has seen a rise in bodykini sales with companies saying 15-20% of their clients in 2013 were non-Muslim.
Earlier this year, although Madonna was not wearing a bodykini, she was practically covered from head to toe while strolling on Ibiza's beaches - a move that's remarkably uncharacteristic as the singer has never shied away from wearing revealing, even ridiculous looking clothes. While it's too early to tell whether the trend is here to stay, it would mark the full circle where women faced considerable flak to expose skin and now might be facing the same to cover up.
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