The holiday season may be over, but there's a better reason for you to get up and head to the nearby mall today. It's time for the other celebration we Delhiites love so much - the sale season! While Dilli's sales are notorious for never-ending lines at high-end stores at malls, and customers who put up a better fight than Mike Tyson ever could have in the ring just for a pair of boots or a sweater - every Delhiite knows all too well the guilt that comes with shopping during this season. The high you get from getting a dress at "70% off", leads to hasty purchases, and soon wears off into never-again resolutions. So, before you head out for some retail therapy today, here's a list of the most common sale season mistakes told to us by Delhiites.
Buying something you won't wear next season
Every season, there is one product that makes its way into your must-own wardrobe list, even though there are full chances of the trend going out of fashion/season even before you whip out your credit card and hand it at the counter. These items are usually on maximum discount at sales but you should avert your eyes from the sign next to them screaming 50% off, and buy something solid that you can imagine yourself wearing, not just for the one month of winter you have left, but next season too.
Like Kaveri Tiwari, who works at a production house, told us, "During the sale last winter, I ended up buying these chiffon see-through tops just because they were so in, and everyone was wearing them. But that was just a one-season thing. To make it worse, those shirts were all over the street markets, and people were wearing cheap copies of the same top all around me. I didn't wear them at all and that's after spending a good amount of money. So, this time I have decided to buy something solid, like a coat or a plain sweater, that I know I'll be able to wear next year too."
Buying a size too small just because it's on sale
During the sales, the first sizes to go out of stalk are the common ones like medium and large. After that, it's just a struggle to squeeze into that small size, or even the extra small size, that you promise you'll achieve by gymming all year long. Sometimes, you'll even buy something several sizes bigger, convincing yourself that it's fashionable, that you could do a bit of 'layering', and make it look stylish, but the plan goes to the bin when you get back home and get a chance to get a good look in the mirror. So, buy something only if it fits comfortably now, and will continue to fit you a few months down the line as well.
Kritika Malhotra, a sales executive, told us, "Usually, I am updated on the sale season and am one of the early weekday shoppers. But last year, I missed the dates and had to struggle to shop on the crazy rush days. There was barely any time to analyze what I was buying, thanks to the crazy lines in the trial room. So, I picked up a top which was medium in size, instead of my usual large, because I was getting a good deal on it and it fit me in that moment."
"Obviously, I realized it didn't fit me well and I couldn't get it exchanged because you can't exchange sale products. Till date, it just hangs in my closet reminding me not to make the same mistake again," she added
Buying into the '30% off on three or more' deal
There are a lot of people who shop during the sale season just hoping to get a good deal and in the process, end up buying more than what was needed in the first place. And though the 20% extra discount on buying three things instead of one sounds really great at the billing counter, once you're back home looking at your purchases, the extra items you bought just lead to extra regret. Avoid that, and stick to the one or two items you really need.
Mitali Suri, an HR professional, told us, "I was starting my new job last year and was going all out while shopping for formals. I had gone in to buy a blazer and instead, I ended up buying two shirts and a trouser because the store had some scheme running on buying three or more things. That obviously made sense at the moment, but when I got home, I realized I just wasted my money and time because I already had enough shirts and trousers and still no blazer."
Thinking that 'it's on sale' is the same thing as 'it's in your budget'
Brands have a lot of aspirational value attached to them and the sale season seems like the perfect time to own a branded dress or top, because it would be completely inaccessible to you if it weren't for the sale. But in the process, just because it says 40% off on that plain top, which you could have bought from anywhere else, don't go straight to the billing counter without doing your basic math.
Like *Anusri Banerjee, a media professional, told us, "During sale season, you end up going into every store that you wouldn't on a regular day. So, I entered one such fancy store and saw that they had a top which was for `2,000 after a 40% discount. I thought this was the best deal I could get on that brand and ended up buying the top. But later, I realized, I wouldn't have ever spent `2,000 on a top and just bought it because of the 'sale' tag."
Buying something just because it's on sale even though you already have something similar at home
Before you head out today, take five minutes and go through your existing wardrobe. This will help because often during sales, one ends up buying things just because they're on discount even though you already have something similar back home. Tanushree Sharma, who has her own business, told us, "I am fond of a particular brand's slim-fit trousers. So, during the sales also, I didn't find anything interesting and ended up buying an ordinary top and another pair of the same kind of trousers because they were on 30% off. When I got home, I realized I already had two more of the same kind of pants and didn't need the new ones at all. Other than the lecture from mom, I also regretted picking the new ones up without checking what I already had in my wardrobe."
(*Some names changed on request)
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