Buns, breads, pies, cookies and cakes always mean a grand celebration. While one associates baked goodies with only pound cakes at the Iyengar's bakery across the road, it's attained a whole new meaning today. After learning about cultures across the globe — be it by travelling or just watching travel channels — youngsters in the city have become experimental with their baking instincts. Avid baker Katherene Deborah says, "It's convenient to indulge in baking now, with easy accessibility to ingredients, recipes, cultures and trend. I didn't even know what fondant was when I began baking. I got it right after watching a couple of online tutorials and lots of TV shows," she adds.
There's a home bakers guild on a social networking site that celebrates this raging hobby, but what's bigger is the kind of baking people are into. It's not the amount of goodies that matters anymore; it's about the innovation that goes into making them. Pictures of cartoon characters that used to feature on cakes have now become three-dimensional in their appearance. There are little Angry Birds on muffins as icing or cartoon characters popping out of the cake, appealing to adults and kids. And it's no more the veg puff, benne biscuit or khara biscuit, but the croissant, butter cookie and salt cookie.
Divya Ramasami, owner of a cupcake company, feels people are well-travelled and their palates have become more discerning. "We eat with our eyes and then with our mouth. Variety has to be exciting, taste satisfying, and the goodies visually appealing," she says. People today are not just confident about their skills, but are also ready to take risks. Since word spreads in seconds, everyone's getting smarter with their entrepreneurial approach. Everybody is making efforts to sell their hobby — whether it's by marketing themselves on social networking sites, putting up pictures and videos online, adding a different angle to their product, talking to people about it, or taking on orders no matter how established they are in terms of infrastructure. Naadia Mirza, owner of a baking company, says, "If there's dedication and commitment to rough it out and through initially, a business can be established. Also, with so much technology around, it's far easier to pick up trends and bring them to the market."
From little corners in fairs to exhibition stalls, malls, corporate events, birthday parties and casual get-togethers, occasions witness a wider, prettier and a far more delicious spread of baked goodies. It doesn't just cut down food wastage, but also provides people the exotic experience they're looking for.
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