The research found 21 per cent admit fibbing when they get together with friends from school or university, the Daily Mail reported.
Men are most desperate to appear successful, with 55 per cent who tell tall tales exaggerating how much they earn.
The research, to mark the first National Reunion Week on September 10, found 8 per cent of the men also pretend to drive a much flasher car.
Meanwhile, of the women who stretch the truth, 45 per cent claim to have a far more glamorous job than the one they actually do.
Many (12 per cent) also lie to make it seem that they live in a much nicer area.
"We live in a time when everyone is desperate for everyone else to see them in the best possible light," Psychologist Dr Linda Papadopoulos said.
"People's use of Facebook shows we are increasingly aware of how we can use certain information to manipulate what others think of us. And people don't necessarily see why they should stick to the truth. So we tell people the postcode we have - or would like to have - or the car we have - or wish we had - to impress others.
"School reunions or gatherings of old college friends can be full of boastful untruths. All of those old feelings about whether you're cool and 'do I fit in?' seem to resurface. Childhood insecurities rear their heads again when all these people get together and people increasingly resort to lies to impress each other," she said.
At such gatherings, boasting about the stamps in their passport is also a favourite, with 26 per cent of the braggards claiming to be much better travelled than in reality.
One in six - 17 per cent - confess they would lie about their relationship status, perhaps in the hope of hooking up with an old flame.
And one in 17 men (6 per cent) admit they have been to a school reunion just to boast about their achievements.
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